Conor McGregor Collapses: Convicted of Sexual Assault, Losing His Reputation and Career!

From Glory to Disgrace: Conor McGregor’s Shocking Fall from Power  A High Court verdict has shaken the notorious UFC star, stripping him of deals, partnerships, and even his reputation. Is this the beginning of the end for McGregor’s empire? Read on for the full story behind the scandal that’s rocked Ireland and the world!

High Court Verdict Shakes McGregor’s Brand

In a major legal defeat, Conor McGregor was found liable for a 2018 sexual assault by a High Court jury in Dublin, Ireland. The court ordered McGregor to pay $250,000 in damages to the victim, Nikita Hand. Beyond the financial penalty, this verdict has caused significant damage to McGregor’s reputation and brand image, long tied to his persona as a UFC superstar.

Proper No. Twelve Cuts Ties with McGregor

Proximo Spirits, the full owner of Proper No. Twelve Irish Whiskey since 2021, announced it will no longer use McGregor’s name or likeness in marketing. McGregor, who co-founded the brand in 2018, remained its public face even after selling it. Proximo stated, “Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand.” This marks a dramatic shift in the whiskey’s promotion strategy.

Major Retailers Drop McGregor’s Products

Following the verdict, top Irish retailers like Tesco, SuperValu, Centra, Costcutter, and Carry Out have removed Proper No. Twelve Irish Whiskey and Forged Irish Stout from their shelves. While these retailers have not explicitly tied their decisions to the court case, The Barry Group, which manages Costcutter and Carry Out, stated the move reflects a commitment to maintaining a value-driven retail environment.

Public Backlash Intensifies

The Rape Crisis Network Ireland (RCNI) has publicly urged businesses to dissociate from McGregor’s products. RCNI Executive Director Clíona Saidléar highlighted the importance of corporate accountability, stating, “They need to stop promoting him and distance themselves… The public can play a role here by expressing disapproval for anyone profiting off a man found to have committed such despicable behavior.”

Wider Impact on McGregor’s Ventures

The fallout isn’t limited to alcohol brands. Video game publisher IO Interactive revealed it is in the process of removing McGregor from Hitman: World of Assassination, where he was featured as a key adversary to the game’s protagonist. This move demonstrates how businesses across industries are reevaluating their ties with the embattled UFC star.

Conclusion: The Decline of McGregor’s Brand

While McGregor has vowed to appeal the High Court’s decision, the damage to his reputation and business ventures is undeniable. The $250,000 judgment may not dent his finances, but the loss of partnerships, product bans, and mounting public criticism mark a turning point in the career of one of the most controversial figures in combat sports.