Djokovic’s $52,700 Watch Sparks Controversy

The Big Bang Unico Novak Djokovic is crafted with unique recycled materials, inspired by the tennis racket and jersey of Novak Djokovic – the legendary tennis player with 24 Grand Slam titles. Recently, Djokovic showcased this remarkable timepiece at the F1 Grand Prix Qatar, reaffirming his iconic status in the watch enthusiasts’ community.

The Partnership Between Djokovic and Hublot

After parting ways with Audemars Piguet and Seiko, Djokovic became an ambassador for Hublot in 2021. Renowned for its innovative designs and advanced lightweight materials, Hublot has become a perfect match for the Serbian tennis star.

While Djokovic has often been seen wearing elegant models like the Fusion Black Magic, the Big Bang series, with its oversized case, bold colors, and rubber straps, perfectly complements his energetic style.

Distinctive Features of Big Bang Unico Novak Djokovic

The Big Bang Unico Novak Djokovic doesn’t just bear his name but incorporates groundbreaking technology and unique details:

• Ultra-lightweight: Weighing just 49.5g, thanks to the use of epoxy resin and quartz powder recycled from Djokovic’s Head racket and Lacoste polo shirt used during the 2023 season.
• Premium materials: Gorilla Glass replaces sapphire crystal to reduce weight, while aluminum is used instead of brass in the movement’s frame.
• Strap options: Four strap variations, including white rubber, light blue Velcro, blue elastic, and a “Lacoste” tennis wristband-inspired design.

The timepiece also includes tennis-inspired details:

• A chronograph button shaped like a tennis ball.
• Green and yellow accents on the 5-minute markers and second hand, mimicking a tennis ball’s colors.
• Djokovic’s logo appears on the automatic winding rotor and the counterweight of the second hand.

Limited Production and Debates Over Value

Limited to just 100 pieces, the Big Bang Unico Novak Djokovic comes in a luxurious wooden box and is priced at $52,700. The release has sparked heated discussions across watch forums and social media platforms.

Mixed Reactions

While many admire its unique design and aspire to own this exclusive piece, others question the compatibility of Hublot and Djokovic. The hefty price tag and bold design have drawn criticism:

• A Reddit user commented: “This is nothing more than an expensive (and ugly) Swatch.”

Conclusion

Despite the mixed reactions, the Big Bang Unico Novak Djokovic represents an impressive fusion of technology, artistry, and sportsmanship. With Djokovic’s status and Hublot’s prestige, this timepiece is bound to remain a standout in the world of luxury watches.