Is Jake Paul Teaming Up with the Hottest Athlete?

Is Jake Paul Teaming Up with the Hottest Athlete?

Olivia Dunne, the LSU gymnastics star, is making waves both on and off the mat. With a staggering NIL valuation of $4.2 million, she holds the title of the highest-paid female college athlete, leveraging her massive social media following to craft an impressive personal brand.

Strategic Move: Partnering with Jake Paul

In October 2024, Olivia Dunne teamed up with Jake Paul, becoming a co-owner of his men’s personal care brand, W. Launched in June 2024, the brand also features MMA star Sean O’Malley and artist Rubi Rose as co-owners. Specializing in high-quality products like body wash and deodorant, W is exclusively sold at Walmart, aiming to inspire confidence through premium offerings.

Dunne’s partnership with Paul began after they met at Michael Rubin’s White Party. Drawn to Paul’s passion for the brand, Dunne decided to join forces and has actively promoted W on her social media platforms. Sharing campaign highlights and encouraging fans to engage with the brand, she embodies the brand’s motto: “Go for the win” – perfectly aligning with her competitive spirit.

Challenges: The Potential TikTok Ban

Despite her thriving business ventures, Dunne faces a major threat with a potential TikTok ban in the U.S. With over 8 million followers on TikTok (out of her 13.3 million total across platforms), the app has been a cornerstone of her personal brand and success.

The ban looms due to legal tensions between ByteDance and the U.S. government, which could enforce the platform’s shutdown on January 19, 2025, unless ByteDance sells its U.S. operations. Recently, Dunne shared a reflective TikTok post, acknowledging the platform’s pivotal role in her career. Losing TikTok could disrupt her reach and affect brand deals, providing competitors an opportunity to seize market share.

Adapting and Thriving

Despite these challenges, Dunne is preparing for life beyond TikTok. Her collaboration with Jake Paul and W positions her to thrive in new arenas, leveraging her star power and entrepreneurial drive to expand her influence.

From Gymnastics to Business: A Trailblazer in Adaptation

Olivia Dunne is proving she is more than just an exceptional athlete. From dominating gymnastics mats to scaling business ventures and tackling significant challenges, she continues to assert herself as a trailblazer, ready to overcome obstacles and achieve new heights.