Mike Tyson’s “Mega-Profit” Plan After the Fight with Jake Paul
Mike Tyson’s “Mega-Profit” Plan After the Fight with Jake Paul
Mike Tyson’s Tyson 2.0 cannabis brand has shown no signs of slowing down since its launch under the parent company Carma HoldCo in 2021.
Initial Product Offerings and Expansion
Initially, the company produced cannabis-infused edibles and other related products but has continuously expanded its product portfolio, contributing to its growing popularity. “Everyone is joining in. There can only be one king,” Tyson shared with Bryan Salmond in 2021 when he announced his cannabis venture. Since then, the expansion process has continued, with Tyson introducing an online global marketplace for hemp-derived products.
Tyson 2.0 Opens Coffeeshop in Amsterdam
In April 2023, Tyson opened the Coffeeshop Tyson 2.0 in Amsterdam, marking the first retail coffee shop operated by Tyson 2.0. “It felt amazing. I actually went on a five-country tour with Mike, and it was one of the coolest trips I’ve ever been on,” Wilks shared when discussing his tour with Tyson. “It was incredible to see. We quickly became the number one coffeeshop, consumption room in Amsterdam.”
Next Coffee Shop and Retail Store Opening
It seems the coffee shop retail expansion will continue after Adam Wilks, CEO of Carma HoldCo Inc., revealed plans to open another cannabis retail store and Tyson 2.0 coffeeshop in Amsterdam. The new location will also serve as an official merchandise store for Tyson 2.0.
International Expansion Plans
This expansion may not stop there, as Wilks revealed they are exploring opportunities to expand their operations to locations like Spain and Indonesia (Bali).
Competition in the Cannabis Industry
If this plan goes forward, Tyson 2.0 will face competition from some of the biggest companies in the cannabis industry, but it seems they are ready for the challenge.
